Want to build a business that lasts? Don’t skip this important step.

Let’s get one thing straight: You can have the prettiest logo on the planet, the dreamiest color palette, and captions so clever they’d make a copywriter weep—but if you skip this step?

Your business is gonna feel like a half-decorated cake. Cute on the outside. Empty in the middle.

So what’s the step?

Figuring out your WHY.

Yep, the big one. The deep one. The “ugly cry in your car but still get up and show up” kind of why.

Before you start a business, build a brand, write a caption, or post an offer, you need to know why you’re doing this in the first place. And no shade, but “I want to work from home” or “I’m passionate about what I do” isn’t going to cut it.

I’m talking about the gut-level, bone-deep reason that pulls you through when you’re ghosted by leads, when your post tanks, or when imposter syndrome shows up in its favorite sweats.

Here’s mine:

I started my business because I know how freaking overwhelming it is when you’re just starting out. You’ve got the dream. The drive. Maybe even 47 half-finished Canva graphics. But something’s not clicking.

You’re spinning. Drowning in advice. Drowning in doubt.

That was me. I thought I needed a new niche, a cuter logo, or to magically morph into an “Instagram girlie.” (Spoiler: I did not.)

What I really needed? Direction. Support. Strategy that actually made sense.

So I built what I needed. And now I help other women do the same.

This isn’t just a job for me—it’s a mission. Because I believe good ideas shouldn’t die just because the marketing is messy or the message is murky. I want your business to feel like YOU—aligned, confident, and full of purpose.

Because when you know your why? You stop spinning. You start growing. And suddenly, those “out of reach” dreams start creeping closer.

So, what’s your why?

Not your cute answer. Not your “sounds good on a website” answer. Your real answer.

Let’s find it. I use what I lovingly call the Toddler Method—you know, the classic “BUT WHY?” game. Annoying when your three-year-old does it. Transformational when you’re building a business.

Ask yourself:
    1.    Why do I want to start this business?
    2.    Okay, but why does that matter to me?
    3.    And why is that important in the bigger picture?
    4.    Why will this help others or change lives?
    5.    And on the hardest days… why is this worth fighting for?

Write it all down. Let it be messy. Let it be honest. Let it punch you in the gut (in the best way).

Final reflection: What’s your deep-down, no-matter-what WHY?

This is why we start here.

It’s not fluff. It’s the foundation.

Branding isn’t just vibes. It’s vision. And this step? This is your anchor.

Your strategy, your messaging, your content—it all flows from your why. So don’t skip it. Build from it.

KNOW YOUR WHY!