The Untold Story That Makes Customers Hit “Buy” Do You Have Yours Yet?
Spoiler Alert: The secret to selling more? It’s not your logo, your lead magnet, or how many Reels you posted this week.
It’s your STORY.
Yep, the real one. The messy, meaningful, maybe a little cringey beginning that brought you here.
Before you had clients, before the branding photoshoot, before you even called yourself a business owner… Something that lit the spark.
That’s the story your dream clients want to hear. And if you’re not telling it? You’re missing the MOST powerful (and free) marketing tool you’ve got!
When we’re new in the biz-world, we obsess over the cutest Canva palette and spend Saturday nights trying out Google Fonts like we do outfits for a date night.
But if you want people actually to care and to buy, skip the font frenzy for a sec and lock in the one thing pretty pixels can’t touch:
YOUR UNTOLD STORY
Think of it as your, “So tell me about yourself” answer, but in business form and 100x more memorable.
A solid origin story does three magical things:
- Builds an instant connection: People buy from brands they know, like, and trust. Story is the fast lane to all three.
- Makes your memorable: There are a million marketers, coaches, candle makers, and cat-sweater knitters out there. Your story is the one thing they can’t copy and paste.
- Reminds you of why you started: On the days when the algorithm is rude and the invoices are late, reread your own story and boom instant pep talk.
Why Your Untold Story Beats Every Pretty Pixel
Think about the brand you’re loyal to. You probably don’t know their hex codes. You remember how they made you feel, that “OMG they totally get me” vibe.
Your origin story is where that vibe is born. It’s your grassroots moment: the hurdles, the aha’s, the ugly cry breakthroughs all wrapped up in a neat narrative bow.
The messier bits? Keep ’em. Perfect is boring. Relatable wins.
Dig Up the Untold Gold: Prompts That Spark Buyer Obsession
Personal Inspiration: What life detour or plot twist shoved you onto this path?
Aha Moment: When did the cosmic lightbulb go ding?
Early Days: First moves you made? Rookie mistakes you learned from?
Support System: Who cheered (or side‑eyed) you? How’d that shape you?
Pivotal Moments: Wins, fails, or “quit‑or‑keep‑going” crossroads?
Core Beliefs: Non‑negotiable values steering your decisions?
Lessons Learned: What oopsies became secret weapons?
Big Feelings: Fear, joy, impostor‑doom spirals—spill the feels.
World Events: Did a global shake‑up push you to launch or pivot?
Legacy: What ripple effect do you hope outlives you?
How to Shape the Raw Notes into a Story People Will Feel
1. Set the Scene – Open with a vivid snapshot (e.g., “It was 2 a.m., my newborn was finally asleep, and my laptop was balanced on a cereal box…”).
2. Show the Struggle – Don’t skip the messy middle; that’s where empathy lives.
3. Reveal the Turning Point – The moment you said, “Enough—let’s do this.”
4. Share the Transformation – What changed for you and for the people you serve?
5. Tie It to Your Mission Today – Connect past you to present offerings, so readers see the through‑line.
6. Invite Them In – End with a bridge to your audience: “Ready to rewrite your story? Let’s go.”
Your origin story isn’t just for warm fuzzies, it’s a trust builder, a clarity tool, and the reason someone might choose you over the other girl with the perfect grid.
So grab a coffee, crack open those prompts, and write the story only YOU can tell.
And if it feels a little too honest or a little too raw? You’re probably doing it right!
I’d love to hear it. Seriously. Send me a DM, tag me, or send me an email. I am all ears.
